We live in a material world, a built world, an endlessly changing world. The cycle between material desires and fulfillment of those desires has shortened from weeks to days to “same day delivery”. We consume, therefore we are. Full stop until the world stops.
It’s no mystery how we got here. The invisible hand of the market has propelled growth, some of it producing profound benefits for humanity, some of it producing illness, heartache and darkness and much of it producing nothing more than excess and waste. Producing a product or service and then psychologically manipulating people to want that product or service with smart learning algorithms, is not a free market. It is anything but free as we see the costs literally piling up around us as we bury ourselves in waste.
This cannot go on.
But what would a future without waste, or extraction toxicity look like? Would we have to go back to a preindustrial way of life? Or can we invent new ways of living in a material world that is sane and balanced for the benefit of all? Can we design completely closed loop systems that recycle every bit of material into new products? Can we harvest energy without toxicity? Can we let go of the impulse to consume and fan the flames of the impulse to connect?
I say that if we can imagine it then we can do it.
We are already off to a new start on the materials side. Recycling rather than new extraction is gaining momentum. Sharing is becoming more fashionable than ownership. Experiences more fulfilling than a growing pile of stuff.
In this week’s PROOF we will see some of the steps being taken to explore a new relationship to our material world. In between the articles you will catch a glimpse of what we are becoming. This reinvention is perhaps the most important investment we will ever make in the future of humanity. We will innovate what it means to live a good, sustainable, fulfilling life – not just for you and me, but for every one of us, all life on the planet and the planet itself down to the last molecule.
Please join us as we reimagine the future for humanity.
& The Bold.ly NOW Team
Proof 28- Generating Our Sustainable Future
In the News:
Organizations Generating a Thriving Future: Recycling Technologies
Recycling Technologies Ltd is a UK-based company founded in 2011. Through a decade of research, engineering and collaboration with academia, it has developed a proprietary, patented technology to recycle mixed plastic waste.With a uniquely collaborative approach and innovative industry expertise, Recycling Technologies has managed to establish itself as a prominent player in the chemical recycling sector at both a national and global level.
What We’re Watching : Sustainable
A vital investigation of the economic and environmental instability of America’s food system, from the agricultural issues we face — soil loss, water depletion, climate change, pesticide use — to the community of leaders who are determined to fix it. Sustainable is a film about the land, the people who work it and what must be done to sustain it for future generations.
What We’re Reading – Turning the Tide on Plastic: How Humanity (And You) Can Make Our Globe Clean Again
Journalist, broadcaster and eco lifestyle expert Lucy Siegle provides a powerful call to arms to end the plastic pandemic along with the tools we need to make decisive change. It is a clear-eyed, authoritative and accessible guide to help us to take decisive and effective personal action. So now is the time to speak up, take action and demand the change you want to see in the ocean, in the supermarket aisles and on the streets. It’s time to turn the tide on plastic, and this book will show you how.
What We’re Listening to – Turning the Tide on Plastic
Do you want to leave a lasting mark on the world? Throw a plastic bottle into the sea – and chances are that it will still be there well after you are gone.
In this podcast, we discuss our global plastic addiction and what we can do about it. The Natural Resources Podcast by Highgrade Media speaks with Denise Hardesty, an expert on plastic pollution at the Commonwealth Scientific and Industrial Research Organisation (CSIRO).
-The Bold.ly Now Team
PROOF is a Generative Futures Initiative Project
The Generative Futures Initiative
Generating a Thriving Future for All