PROOF of a Thriving Future

Hello Reader, We live in a material world, a built world, an endlessly changing world. The cycle between material desires and fulfillment of those desires has shortened from weeks to days to “same day delivery”.  We consume, therefore we are. Full stop until the world stops. It’s no mystery how we got here.  The invisible...Continue Reading

Hello Reader, The Earth is finite. And for the vast majority of human history this has not been a problem. With our small population, we could collect and consume only a small fraction of the wealth of the planet. We spread out and the population grew. Still there was no problem. Then we technologized our...Continue Reading

Hello Reader, Net zero waste sounds great and from the many articles that we are bringing you this week it seems to be both in reach and a matter of instrumentalization – all we have to do is design processes to reduce, reuse, recycle, and ultimately eliminate waste. From where we stand at PROOF this...Continue Reading